Senior UX Leader & Strategist

I design for the person carrying the weight — and hold the vision through every handoff.

I lead UX teams that build for the full arc — not just the welcome, but every stage through to the moment a person returns, recommends, and brings someone else with them.

UX Leader, Honeywell Connected Enterprise · 25+ years Scaled AI-augmented design to 300+ engineers across 3 continents Shipped platforms from Honeywell EBI & Experion to autonomous Digital Twins Author of two books on design & AI
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UX StrategyDesign LeadershipAI-Driven DesignEnterprise Design SystemsStoryboardingProduct VisionHuman-AI CollaborationService DesignDesign OpsTeam Multiplier
Executive Summary

25+ years turning enterprise complexity into experiences people can actually use.

Senior UX Leader at Honeywell Connected Enterprise. I set UX strategy across enterprise SaaS, industrial HMI & control systems, autonomous digital twins, smart-building & sustainability platforms, AI-assisted design workflows, and enterprise design systems — and I build and lead the cross-functional teams of designers, researchers, engineers, and product partners who ship them. I'm accountable for the outcome, not just the artifact.

300+
Engineers upskilled in an AI-augmented design methodology across Singapore, India & Australia
50×
Design-to-prototype velocity goal — my UX team now builds directly in code, not static mockups
40%
Design debt cut with a unified design system across the Connected Enterprise portfolio
5
Flagship platforms shipped — Digital Twin, HMI Site Manager, ROI Dashboard, Sentient & Connected Buildings

The shift behind that speed: my designers now build directly in code with GitHub Copilot, eliminating the Figma handoff. Stakeholders review the real, shipping product — not an inspiration mockup left for engineering to reinterpret.

Partnering with teams at McDonald's, The Home Depot, Amazon, NVIDIA, Vanderbilt University & Climatec.

01 — Strategy · What Sets Me Apart

Strategy begins where the brief ends — with the desire a person can't yet put into words: what are they actually carrying?

Most senior candidates show the work. Few show the thinking. This is the thinking.

The WOW is never made in the moment — it's made in the air, in the practice of seeing that unarticulated desire before anyone can name it. I connect business objectives to that weight; the KPIs follow from closing the gap between what the business needs and what the person needs but cannot yet say.

01

See what they carry

Before the workshop, before any tool, I observe the person where they actually are and write the weight sentence — the one line that names what they're managing, not just what they're doing. AI can cluster fifty interviews; it never writes that sentence.

ObserveWeight sentenceUnarticulated desire
02

Hold the vision

The brief is the 100K. The Leverage Brief names the 600K — what becomes possible for the person if the vision holds all the way through. My job is to make it visible before sprint one, and hold it when the room can no longer see it.

VisionLeverage100K → 600K
03

Design the whole arc

Most products are built for the welcome and forget the rest. I design every stage of the arc — through to the person who leaves, returns, and brings someone else — because the experience doesn't end when the screen closes.

Full arcReturnAdvocacy
600
Value unlocked beyond the original brief ($K)
20
Cross-functional workshop voices
5
Phases of the experience arc — first touch to advocacy
02 — Design Process

Six stages. The first three get the question right. The last three keep us from losing the answer.

Process is not a sequence of steps. It is a series of decisions made before the user arrives — and a discipline for catching the ones that drift after they do. AI accelerates every stage now — but it never writes the weight sentence or holds the vision. Observation and judgment stay human.

01

Sit with the Weight

The Edge Exercise — observe, carry, name the moment.

I begin where the user begins — not with their job title, but with what they're carrying the moment they open what we made. I go where they actually are, watch, and write one sentence: what were they carrying while they did it? Not what they did — what they were managing. That sentence becomes the acceptance criterion for everything that follows.

02

Ask the Real Question

Define the problem underneath the brief.

The brief in hand is rarely the real one. I run a Clarity Sprint — fifteen focused minutes against three questions: Who is the specific person? What moment are they in? What's the one thing that must be true if everything else fails?

03

Map the Leverage

The Leverage Brief — what the project actually controls.

The brief is the 100K — what we were asked to build. The Leverage Brief names the 600K — the larger opportunity the project controls if the vision holds all the way through. My job is to make that 600K visible before the first sprint begins — so the team builds toward it, not just at it.

04

Build the Feeling

The Caring Question, then the Collaboration Loop with AI.

I start with the Caring Question — what does this feel like if someone actually cares? Then I run the Collaboration Loop with AI: name the gap as a feeling, feed only that back, and go again — until the screen shows what I saw before I opened anything. The test is not does it work — it's does the person feel more capable holding it. The room can argue with words; it cannot argue with what it has already felt.

05

Catch the Drift

Test, validate, and run the weekly review.

Drift arrives as small, reasonable decisions that compound until the product points where nobody chose. Every week I run a thirty-minute review against five checks — Edge, Vision, Loop, Arc, Exit — the half hour that prevents eighteen months of drift.

06

Own the Exit

The Full Arc Walk — is someone standing in the fifth building?

The handoff to engineering is where the work gets tested by gravity. I stay through implementation review, design QA, and the first weeks after launch — and I run the Full Arc Walk, checking every building of the journey for the one where nobody is standing, waiting for the person who leaves and might return. The ship date is a milestone. The return is the metric.

03 — Featured Projects

Discover how I transform ideas into impactful digital experiences.

Autonomous Digital Twin

Autonomous — Digital Twin

The building operator at 2am, alone with eight systems reporting, needs to know in one glance whether she can go back to sleep. The Digital Twin replaces the abstract dashboard with a spatial, living picture — natural-language questions, real-time visualization, what-if simulation. She doesn't read the building anymore. She walks through it.

View Project
HMI Site Manager

HMI — Site Manager

The site operator walks in at 6am with a list in their head — AHUs to start, RTUs to schedule, lights for the floor that opens at 7. Site Manager strips the interface to the act itself: turn it on, turn it off, configure the page to match the building you actually run.

View Project
ROI Dashboard

Web — ROI Dashboard

The executive who signed off on the $100K is going into a quarterly review where someone will ask whether it was worth it. The ROI Dashboard turns operational telemetry into a story they can carry into the room — identified, realized, lost, and projected savings, separated cleanly enough to defend each number.

View Project
Sentient Building

Web — Sentient Building

A building used to be a thing that broke, and breaking meant a call to someone. The Sentient Building reverses that — it notices its own faults, decides which it can fix, and surfaces the rest to the right person first. Owner, operator, technician — each receives only what they can act on.

View Project
Connected Buildings

Web — Connected Buildings

A customer with thirty sites cannot read thirty dashboards. The portfolio view answers one question across all of them: where is value being identified, lost, realized, and projected — across Energy, Asset Lifecycle, and Operations? The morning that used to be spent assembling that picture now opens on a single screen.

View Project
Farewell Gift

Farewell Gift

After 27 years, John Bandringa was leaving — and a corporate goodbye would have missed him entirely. So we asked the team a different question: what is the moment with John you carry with you? The answers became something only the people who worked with him could have made. Not a product — a record of what they carried together.

View Project
04 — Author

Beyond the screen, I write — books about what people carry, and what no machine can feel for them.

A philosophy of designing for the human on the other side of the work. The life that taught me to see them — a boy from the slums of Delhi, following his father's colors all the way to the horizon. And a forthcoming field guide to the practice behind every WOW.

The WOW Instinct — book cover

The WOW Instinct

What AI Can't Feel and You Can

The part of us that knows something is true before we can explain why. It cannot be manufactured. It cannot be prompted. It can only be earned. Seven parts move from the fear that AI will replace you, through the philosophy that equips you — Vision, Clarity, Delegation — to the tools that let you act on Monday morning.

"The person who has seen the colors can only make a colorful picture."

Design & LeadershipFirst Edition · 20267 Parts
Order on Amazon
Cry But While Smiling — book cover

Cry But While Smiling

Grief and joy, in the same breath

Not smiling despite crying — smiling while the crying is still happening. A man past 45, still carrying his father's colors: the slums of Delhi, a chandelier in a Gurudwara at 2am, a ball that jumped when he pressed the spacebar, and the table he always dreamed of setting.

"Black and white is not the absence of color — it is the absence of light. He was the light, and these pages are what he left behind when he went."

MemoirFirst Edition · 2026Thirteen Weights
Order on Amazon
In the Air — book cover
Upcoming · 2026

In the Air

The Practice Behind Every WOW

How to build experiences that answer the desire a person can't yet put into words. The WOW is not made in the moment. It is made in the air — in the practice of seeing what someone is carrying before they can name it. The follow-up to The WOW Instinct: a field guide to Human-AI creative practice, structured as five buildings — See, Listen, Touch, Taste, Smell — each with a named practice, from the Edge Exercise to the Full Arc Walk.

"Your hands are already in the air. This book teaches them where to go."

Unarticulated DesireHuman-AI Practice5 Buildings
Notify Me on Release

In today's world

The differentiator is no longer the features on the surface. It's the unspoken weight you lift from the person behind it.

Senior UX Leader & Strategist