I begin with user research—interviews, surveys, and usability studies—to uncover pain points, motivations, and behaviors.
I synthesize findings into clear problem statements and user personas to ensure we’re solving the right problem for the right audience.
Using brainstorming techniques like Crazy 8s and mind mapping, low fidelity flows, I generate creative, user-centered solutions.
I create wireframes and interactive mockups to bring ideas to life and enable quick testing and iteration to assure I am on the right path.
I conduct usability testing to gather user feedback and refine the design based on real user interactions to make the product usable and useful.
I polish the UI, ensure accessibility to deliver better experience, and work with developers for seamless handoff and implementation.